10/3/25

September 2025 MarTech Highlights

Here's my key for September 2025 MarTech newsletter:

Key Insights:

Below 3 main takeaways:
🔍 AI search favors comparison content over sales pages - Your content needs to answer questions, not just sell products

🔄 Marketing tools companies are starting to adapt to non-linear customer journeys - The traditional funnel is being challenged

⚙️ AI success requires end-to-end workflow redesign & orchestration, not just tool integration

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August 2025 MarTech Highlights