September 2025 MarTech Highlights
Here's my key for September 2025 MarTech newsletter:
Key Insights:
Below 3 main takeaways:
🔍 AI search favors comparison content over sales pages - Your content needs to answer questions, not just sell products
🔄 Marketing tools companies are starting to adapt to non-linear customer journeys - The traditional funnel is being challenged
⚙️ AI success requires end-to-end workflow redesign & orchestration, not just tool integration
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