January 2026 brought major AI updates: Anthropic's Claude workforce tools, Google's commerce protocol, and OpenAI ads.
AI video tools like Kling enable text-based editing, while marketing teams must orchestrate dynamic, buyer-led ecosystems using AI for automation, not leadership replacement.
AI lets everyone create content fast, but speed without coherence creates chaos. Real advantage: scaling authenticity across all channels while competitors just scale noise.
AI search transforms marketing. Answer questions, not sell. Customer journeys aren't linear. Success requires workflow redesign, not just collecting tools.
AI reshapes content: aggregators win, trust matters most, agents emerge, and success lies in sincere, bite-sized, personalized clips.
AI transforms marketing: Google reshapes search, buyers decide via AI. Winners fix bottlenecks, automate workflows, build trust, and embrace AI-first strategies.
June highlights: AI influencers surge, AI ads boom, but Gen Z craves authenticity — real success lies in mindful AI use.