I am passionate about Marketing Analytics & Organisation with over 13 years of experience, having worked on more than 40 AI and Data projects.

I offer consulting services for large and mid-sized companies

Hybrid of Business & Technology

I think the most impactful outcomes emerge at the intersection of business and technology. By combining marketing expertise with data insights and AI capabilities, we create powerful new synergies.

Why technology ?

I grew up between two very different cultures and generations — shaped by different languages, mindsets, and historical events. In my family of engineers, life involved constantly adapting to new economic contexts and frequent uncertainty. As a child, I responded by using technology to create structure and order — building tools to organize and access information. When the Internet arrived in our home, I quickly recognized its power to bring clarity to complexity. Technology became not just a passion, but my way of navigating a world full of contrasts and change.

Clear Marketing Vision with Operational Execution

  • I have +40 missions in marketing and customer relationship,
    enabling me to formulate and articulate pertinent business vision.

  • I enjoy developing automation and visualization tools
    that streamline team processes and free up time for innovation.

  • As a hands-on professional, I collaborate effectively with Technical & IT Experts by speaking their language.

Watchdog for
Marketing and Technology

I constantly watch and share emerging innovations as they shape our business. I hand-pick my news using a method I’ve developed over the years to target useful and interesting stories.

Analytics Builder

  • Dashbords and studies creation

  • Process automation with AI + LLM / GenAI + Data + Modern Tools

  • Hands-on approach, operational and team-player

  • Marketing & Sales conversion funnel / performance of acquisition-transformation / cross-sale / media / CRM campaigns

Analytics Management

  • Definition, prioritization and management of AI & Data roadmaps

  • Needs & project management

  • Onboarding and coaching of business & technical teams for scaling

Strong taste for sharing

I speak four languages and navigate across five different cultures. Connecting and sharing with people from all backgrounds has become an integral part of my life. I regularly post on YouTube and TikTok, and I have been teaching for six years in schools as well as in various institutions.