7/28/25

July 2025 MarTech Highlights

Here's my July MarTech newsletter!

Key Insights:

  • 🤖 AI floods platforms with content, but aggregators with AI search might be the biggest winners for now

  • 🤝 Trust is perhaps the best remedy: authentic and genuine community beats volume

  • 🛒 Tech leaders (OpenAI) showcase AI agents with shopping and browsing capabilities—should we optimize for agents now?

  • 🎯 Future content: hyper-personalized bite-sized unique clips powered by AI, focusing on sincerity over endless volume

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June 2025 MarTech Highlights