8/31/25

August 2025 MarTech Highlights

Here’s my August MarTech newsletter!

Key Insights:

  • 🧭 AI assistants reshape buyer journeys—decisions happen before reaching your site or sales team.

  • ⚡ Fix bottlenecks first: smooth operations make AI assistants amplify marketing speed and impact.

  • 🤝 In an AI-first world, transparency builds trust—assistants cite your content only if it’s credible.

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June 2025 MarTech Highlights