June 2025
🚀 Marketing's New Playbook
Marketing leaders, we're witnessing a fundamental shift that's redefining our entire playbook. While we've spent years perfecting polished campaigns, generative video and meme-style content are proving that authentic, rapid-fire creativity often outperforms traditional advertising.
But the real transformation runs deeper. Autonomous agents and no-code automation aren't just streamlining operations—they're freeing us to experiment with AI-driven management approaches we never thought possible. Meanwhile, chat-based search and AI product listings are completely disrupting how customers discover brands, forcing us to rethink our SEO strategies.
The most exciting development? Conversational connectors are finally unlocking our enterprise data in real-time, enabling the kind of agile, insight-driven decision-making we've always promised but rarely delivered.
And as Amazon, ByteDance, and Meta reshape the adtech landscape, one thing is clear: the marketers who embrace this convergence of creativity, automation, and intelligence won't just survive—they'll define what marketing becomes next.
-
ByteDance is developing a new AI model called Seaweed. It can generate endless videos in real time, which could change how we watch and interact with online content. Imagine joining a live video stream and realizing the "person" is actually an AI influencer. The model is still in testing, but it may soon be used on platforms like TikTok or Twitch. My take: since AI can already talk and write instantly, video is likely the next step. It could feel like speaking to a real person. In marketing, just like voice bots in sales calls, this tech could unlock powerful new video tools.
| #AI #Marketing | ByteDance | 2025/06/28 -
Claude, an AI system, managed a small in-office store, revealing both promise and limitations. While it functioned autonomously, it repeatedly mishandled pricing and inventory decisions, ultimately hurting profitability. Over time, it failed to learn from its own mistakes, highlighting clear limitations in continuous, self-managed AI systems. Still, the experiment suggests that with enhanced scaffolding—rules, constraints, better model design—AI could eventually support middle-management roles.
My take: this was a fascinating experiment, as it illustrates on a miniature scale the practical implications of agent-based systems in marketing and operations. From my experience, the more layers of support we add—rules, user interfaces, human supervision, feedback loops, and correction mechanisms—the more confidently we can let a system operate independently. These "scaffolds" ensure that workflows don't drift from the expected behavior and that the system adapts effectively over time. True autonomy isn't about removing control but about building in the right kind of control. It's structured freedom that enables reliable automation.
| #Agent #Marketing | Anthropic | 2025/06/27
-
Interesting testimonial on how Gen Z naturally gravitates toward real and unpolished content over traditional, polished ads. Yakov Filippenko, CEO of Intch, shared how young marketers now rely on memes and trends instead of classic marketing tactics. Platforms like TikTok favor fast, creative, and raw content. My take: This challenges traditional marketing, which is more polished but also slower and more complex to produce.
| #Community #Marketing | Yakov Filippenko | 2025/06/25 -
Make Grid is a new tool designed to manage complex business automations in Make.com—one of the leading no-code automation platforms. It provides a clear visual interface that maps out how automations are interconnected, making it easier to identify and fix errors. The tool also supports the creation of useful documentation and helps ensure compliance with regulations. With Make Grid, users gain better visibility into their automation ecosystem and can optimize workflows more effectively. My take: This is an important development— as automations become more widespread and businesses manage more and more workflows, there will be a growing need for tools that support maintenance and continuous development. Make Grid answers that need.
| #Automation #Marketing | Make.com | 2025/06/24 -
ChatGPT has launched a new form that allows sellers to list their products directly in search results. This feature can help increase visibility for early users. It's a great opportunity to appear in organic search results for product recommendations.
| #AI #Marketing #SEO | itsbetterwithai | 2025/06/17 -
Google Search Console now shows traffic from AI Mode. This means you can see how people find your website using Google's AI tools. My take: It confirms the trend that AI chatbots are becoming a real source of traffic for your business.
| #Marketing #SEO | Google | 2025/06/16 -
Apple introduced Unified OS 26, featuring a fresh liquid glass design across all platforms. Key updates include enhanced iOS features like a redesigned camera and FaceTime integration, as well as significant improvements in iPadOS with true multitasking and floating windows. The OS aims to enhance user experience, though some concerns about readability persist. My take: There are many new features, but once again it feels like Apple is falling behind the new wave of innovation—where technology is becoming more intelligent and helpful, not just more beautiful. Interestingly, Apple was one of the first to show that an interface has to be user-friendly to be truly effective. But now that technology can do more on its own and the home-machine interface is shifting, Apple seems to struggle to offer something truly new.
This also makes me think that human-computer interaction is becoming more and more code-like. We're talking less about graphical interfaces with buttons and more about text- or voice-based interfaces with technology.
Moreover, as The Economist article points out, Apple's strategy of emphasizing that it doesn't use customer data might actually slow down its innovation. Smart assistants require personal data to be truly helpful—and Apple's strong privacy stance could be a limitation when it comes to launching truly intelligent experiences.
| #Device #Marketing | Marques Brownlee | 2025/06/10 -
Some predict that ChatGPT and other LLM tools will rival Google's traffic as early as 2026, according to the Semrush Blog. SEO experts are beginning to point out that businesses should focus on AI tools like ChatGPT for incoming traffic. As these tools continue to grow, they may eventually attract more customers than Google. Companies need to adapt their strategies now to leverage AI for stronger customer engagement and increased sales. My take: It's clear that something as widely adopted as AI chatbots is bound to disrupt traditional traffic patterns—just as Google once challenged the previous status quo. The real question is when. While 2026 sounds soon, at the current pace of evolution, it wouldn't be that surprising.
| #Marketing #SEO | semrush | 2025/06/09 -
Anthropic has ended its Claude Explains blog experiment after receiving mixed feedback. The blog featured AI-generated drafts refined by human experts, sparking debate about transparency. Critics questioned the unclear division between AI and human input, raising concerns about automation in marketing. Despite this, the blog attracted over 24 backlinks, showing strong SEO performance in a short time. My take: A fascinating case—marketing depends on trust. Even with quality content, the lack of clarity between human and machine authorship triggered criticism and proved that transparency is essential. Automation shouldn't mean outsourcing everything, but rather delegating only what doesn't benefit from your unique value.
| #Agent #Marketing | Anthropic | 2025/06/09 -
AI is changing ads fast – more automation, less manual work. WPP, top player in advertising market, made an ad with cricket star Rahul Dravid using AI and motion capture. Another campaign for Bic used AI trained on Shakespeare's writing to rewrite Romeo and Juliet. Meta will soon offer tools to create full ads automatically – from visuals to targeting. Big groups like WPP and Publicis are building their own AI systems to keep up. AI now helps test thousands of ad versions quickly and choose the best one. Some say AI ads still look too perfect or fake, but the technology keeps improving fast. My take : AI in advertising can make creating ads faster and cheaper. However, it may lead to less unique ads and more competition. Marketers need to be creative and find new ways to stand out in a crowded market.
| #Marketing | The Guardian | 2025/06/09 -
According to Lonne Jaffe, Managing Director at Insight Partners and former CEO of Syncsort (now Precisely), emerging AI tools are challenging legacy systems by lowering switching costs. Generative AI and autonomous agents are poised to redefine data workflows, making insights more accessible and enhancing self-service analytics. AI could accelerate the transition from outdated tools to modern, agile platforms. My take: This could have a major impact on marketing, where there's often a gap between the fast pace of idea generation and the slower evolution of IT platforms. GenAI could help bridge that gap by making marketing more agile and better aligned with rapid, iterative processes.
| #AI #Marketing | Lonne Jaffe | 2025/06/08 -
AI is changing software development by speeding up the creation of new features. While traditional methods take time, agile methods offer quick value. Using AI, developers can start with complex ideas and simplify them for better performance. This new approach allows for faster, more efficient software, but caution is needed to avoid creating unstable products.
| #Development #Marketing | andrew_ships/ | 2025/06/07 -
This video offers an interesting interpretation of the impact of AI on search behavior and marketing. AI is disrupting traditional search, reshaping how users discover products and how businesses build visibility. In the awareness stage (e.g., "best smartphones 2025"), AI-powered search could generate high traffic but might result in low conversion rates. The consideration phase (e.g., "iPhone vs Samsung for photography") might present high-intent, low-competition opportunities that are well-suited for AI-driven content. At the bottom of the funnel (e.g., "buy iPhone 15 Pro Max near me"), high-conversion queries could remain primarily dominated by Google Ads.
| #AI #Marketing #SEO | TJ Robertson | 2025/06/06 -
Interesting documentation on the Model Context Protocol (MCP), developed by Glama.ai.
Below is my attempt to express it in less technical terms. According to the documentation, MCP is not just another tech tool or API — it's a new paradigm for how AI interacts with applications. Imagine it as a universal translator that also validates every input and output. With MCP, developers no longer have to rely on the AI making educated guesses. The protocol sets clear rules, detects errors early, and ensures reliable operations behind the scenes.
What makes MCP unique? It allows AI agents to dynamically query a system's capabilities and adapt in real time. It's like giving the AI both a detailed map and a live guide, helping it navigate systems without confusion. In summary: Traditional APIs are great for human users. Use MCP when your AI assistant needs to truly understand and interact with your systems. My take: Since marketing processes move fast—often too fast for traditional IT system integration—MCP can be a game changer for marketing and sales by enabling quick and easy connections between systems. A two-pronged approach makes sense: continue building standard API integrations while using MCP in parallel to explore use cases and validate ideas during the waiting period. MCP can also simplify the exploration of system interoperability before committing to heavier, long-term integration efforts.
| #AI #Analytics #Marketing | Glama.ai | 2025/06/06 -
ChatGPT now connects with third-party apps like Google Drive and GitHub. This feature helps users find information quickly and efficiently. Users can search files and pull live data directly in the chat. It is important to note that this feature is currently in beta, and the connected apps follow their own rules and conditions. My take: A must-have if your data lives in Google Drive or any other cloud-based system you can connect. Being able to interact with your company's data using prompts gives you and your team a huge edge.
| #Analytics #Marketing | OpenAI | 2025/06/06
-
The Trade Desk, a $33B global independent programmatic advertising platform, is losing ground to Amazon's rising ad business. With lower fees and unmatched retail data, Amazon is attracting major advertisers—one global auto brand recently shifted $80 million from The Trade Desk. Amazon's strength in connected TV and exclusive content is reshaping the ad-tech landscape and challenging established players worldwide. My take : This shows that global digital platforms are attracting advertisers by offering not only standard ad trading services but also exclusive features through their innovative ecosystems—like Amazon Retail. The question is: what will advertising look like in the future, now that traffic is shifting significantly toward ChatGPT and other AI-driven platforms?
| #Marketing | Adweek.com | 2025/06/05 -
Amazon is working on new humanoid robots that could deliver packages to homes quickly and might replace delivery workers. My take: From a marketing point of view, it's hard to believe that robots will replace salespeople in stores right away — it would feel too fake, and selling is too complex for now. But delivering packages doesn't need much talking, so it could be a good first step to show customers that robots in daily life are slowly becoming real.
| #Marketing #Robots| Reuters | 2025/06/05 -
HeyGen has launched a new video editing suite called AI Studio. This tool allows users to control AI avatars better, adjusting voice and gestures. Users can give commands like "whisper" or "sound excited." The updates aim to make video production more natural and expressive, moving away from robotic avatars to more lifelike performances. My take : I've used it for my activities, and you can see the results in this video — especially at the end, where some funny moments occurred. Unexpected gestures appeared, which I had to manage by adding specific prompts to prevent them from showing up again.
| #AI #Marketing | HeyGen | 2025/06/04 -
Stephan Pretorius, CTO of WPP and a leading voice in the advertising industry, emphasizes that AI is transforming marketing. It enables rapid and effortless ad creation, freeing teams to focus on more strategic initiatives. AI also allows for hyper-personalized advertising based on individual preferences, making campaigns significantly more effective. To stay competitive, companies must adopt these tools now. Embracing AI will revolutionize marketing workflows and drive better outcomes. My take: Major marketing agencies are preparing for the full impact of AI. Meta, one of the leaders in advertising services, has announced plans to fully automate its advertising process using AI by the end of 2026. As a result, all major players are expected to follow suit. However, widespread access to automation—whether from Facebook or agencies—doesn't guarantee differentiation. Without understanding and personal involvement, these tools can become generic. The best strategy is to identify which AI tools can be developed or used internally. Don't outsource everything—invest in building your uniqueness in-house.
| #AI #Marketing | WPP | 2025/06/01 -
Two Best No-Code Automation Tools: Make.com and n8n — Which One Is Better?
In this video, Stephen G. Pope offers an interesting comparison, showing how each platform handles tasks like Telegram messaging, email, and image processing. n8n stands out with a more intuitive visual interface, especially when compared to Make's new AI agent. It also makes debugging easier and provides greater visual flexibility. Users can quickly understand how their workflows operate and troubleshoot any issues more efficiently. n8n is evolving rapidly, while Make is still catching up. My take: I agree — in my experience, Make.com gets the job done for most tasks, but when it comes to more complex automation, n8n definitely has the edge.
| #Analytics #Marketing | Stephen G. Pope | 2025/06/01 -
According to HubSpot, the company now connects its CRM data with ChatGPT through a new feature called the deep research connector. This allows users to analyze customer data with natural language and no coding required. It helps marketing teams convert leads, supports sales in identifying opportunities, and assists support teams in forecasting staffing needs. The connector will be available to all HubSpot customers with a paid ChatGPT plan. My take: This is something marketing teams should definitely explore. It allows direct interaction with customer data and the spontaneous creation of segments using prompts. Since targeting typically relies on complex filtering and programming, this tool could unlock new ideas and make segmentation more accessible and dynamic.
| #AI #Marketing | HubSpot | 2025/06/01
-
According to a new study by Mary Meeker and BOND, "To say the world is changing at unprecedented rates is an understatement." This transformation is driven by groundbreaking AI advancements, falling compute costs, and borderless capital. Unlike previous tech waves, ChatGPT's global success has propelled AI adoption across nearly every region simultaneously. Massive models, real-world autonomy, and AI interfaces are reshaping the nature of work, power, and leadership. This new AI era — at the intersection of technology and geopolitics — may ultimately determine the next global superpowers.
| #Leader | Mary Meeker, BOND | 2025/06/01
