July 2025
🚀 AI Evolution Accelerates
To be completed at the end of the month...
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Grok 4 is the newest version of xAI's AI system, presented as a major step forward. The xAI team says it outperforms PhD-level benchmarks, handles large-scale reinforcement learning, and performs extremely well on standard tests. My take: In terms of novelty, we've been seeing similar announcements for a few years now—another model beating benchmarks. That's why, to me, the most interesting part of this update was the in-car integration. This could be genuinely useful: just like we listen to podcasts while driving, we might now be able to have real conversations with an AI assistant in the car. This kind of easy, natural access could not only make AI more helpful but also start to shift customer behavior. Lately, I feel that raw model power isn't the most important thing anymore. What really matters is how well the model is connected to real-world systems, and how easy it is to build agent frameworks around it that keep humans in the loop. At the same time, Grok has sparked both excitement and criticism—especially around political bias and the controversial "MechaHitler" incident. So it's hard to form a clear opinion at this stage. The team also demonstrated how Grok 4 can operate vending machines autonomously in a simulated business environment. But that part felt a bit too optimistic. As with all new technologies, the only real test is to try it and see how it performs in everyday use.
| #AI #Automation | xAI | 2025/07/09 -
Nvidia has reached a historic milestone by achieving a market value of $4 trillion, making it the first public company to do so. This success is largely due to its leadership in artificial intelligence and semiconductor technology. The company also plans to expand its operations in Israel, reflecting its ongoing growth and innovation in the tech industry. My take: This milestone reminds us of past giants like Intel, IBM, Nokia, and Cisco—once leaders during their industry's defining boom.
| #Leader | Reuters | 2025/07/09 -
Interesting reflection: AI can automate tasks that are clearly defined and can be answered with a simple true or false. However, tasks that involve ambiguity require human judgment. For example, creative work like writing or designing still needs a human touch. It's important to recognize when AI can operate independently and when human involvement is necessary to achieve better outcomes.
| #Automation #Marketing | Andrew Ships | 2025/07/09 -
Andrej Karpathy, former head of AI at Tesla, says that an important new skill when using tools like ChatGPT is "context engineering." This means writing your input carefully, because AI doesn't have memory like people do. It can't remember what you told it before, so each time you use it, you need to give it all the important information again. Karpathy compares this to the movie Memento, where the main character forgets everything and needs constant reminders. In the same way, we have to help the AI "remember" by giving it the right input every time. This is now a key part of building software. My take: In customer relationships, this will be especially important. We'll need to design how we give context to AI tools so they can make the right decisions. Good personalisation depends on many things — like what the customer needs, what the company offers, the rules of the market, and what competitors are doing. Finally, context engineering has become a key part of agent scaffolds — all the supporting elements that help humans in the loop improve an agent's performance within a specific process.
| #Automation #Leader #Marketing | Andrej Karpathy | 2025/07/01 -
AI is changing the search engine market. Apple's Safari experienced its first drop in searches, likely due to more people using AI tools. It looks like that's started to happen, an Apple executive testified in court. This shift worries Google, which is now trying to adapt by using its own AI, Gemini. Despite these efforts, Google's stock fell over 7%, indicating challenges ahead in maintaining its search dominance.
| #AI #Marketing | Business Insider | 2025/07/01 -
A new study shows that more Americans are getting their news from social media than from TV. Now, 54% of people prefer social media for news, compared to 50% who still watch TV. This shift is especially pronounced among younger people, particularly those aged 18 to 24, many of whom watch news videos on their phones each week. My take: We already know that platforms like Facebook, X, and YouTube are increasingly integral to the customer funnel and influence decision-making. But the real question now is: just how dominant have they become?
| #Marketing | Oxford's Reuters | 2025/07/01
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Aravind Srinivas, CEO of Perplexity AI, proposed a bold future for advertising: AI agents—not only users—will receive ads. Brands will compete for agents' attention, enabling personalized, invisible monetization where agents filter offers and take commissions without disrupting the user experience. My take: Crazy as it may sound, many parts of the ecosystem are aligning with this vision. Agent autonomy is growing, major advertising companies are becoming more automated, and search traffic is increasingly dependent on large language models.
| #Agent #Marketing | Aravind Srinivas | 2025/07/01 -
According to The Brainy Insights, the humanoid robot market is projected to reach USD 138 billion by 2033. This represents a hundredfold increase from 2023, fueled by rapid advancements in artificial intelligence and growing demand for robots across various industries.
My take: If this forecast holds true, it's truly impressive — a hundredfold increase from 2023 brings the market close to one-third the size of today's global smartphone industry. That's a massive leap for a still-emerging technology. There are many indicators suggesting this market could grow rapidly. However, a key question remains: to what extent will humanoid robots actually become fully humanoid? Or will we mostly see hybrid forms — robots on wheels with humanoid upper bodies? This distinction will play a major role in how society perceives these machines. As their appearance begins to mirror the familiar figures of sci-fi films, the psychological gap between humans and machines may begin to narrow. Time will tell — but this could very well be the next big thing.
| #Leader #Robots | The Brainy Insights | 2025/07/01
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Google Sheets now features a new AI function that makes working with data easier. You can analyze customer feedback, generate ad copy, and write personalized emails—all directly within your spreadsheet. Just type what you need, and the AI will assist you from any cell. It's a handy tool for marketers to run quick analyses. My take: It's finally available and ready to try. That's important because tools like Tableau, Excel, or Sheets are often the starting point for marketers doing basic analysis. Now with AI, new use-cases are possible.
| #Marketing | Google | 2025/07/01 -
According to a new study by Apple, current reasoning models struggle with complex problems. The researchers observed a significant drop in accuracy, particularly on more difficult tasks. They tested models such as Large Reasoning Models (LRMs) using puzzles and found that while these models perform well on simpler problems, both LRMs and standard models tend to fail as task complexity increases. This raises concerns about how effective these models truly are in handling real-world reasoning challenges. My take : That's why it's crucial to build models with proper scaffolding, involve the right people in the loop, and provide relevant context when needed. The goal is not to just drop a model into a process and see what happens — it's about collaborating with business teams to understand when and how models can add value, and to design robust human+AI workflows that enhance reasoning over time.
| #Agent #Automation #Leader | Apple | 2025/07/01 -
"ChatGPT is growing faster than anything we've seen before", according to an interesting visualization by Coatue. My take: This chart captures the essence of what's happening—groundbreaking technology is being adopted at an unprecedented pace. This will have a massive impact on customers. Zapnijcie pasy. Marketing, CRM, sales, … buckle up.
| #AI #Leader | Coatue | 2025/07/01 -
Google is testing ads in its AI-powered search experience, called AI Mode. These ads will appear directly in the responses to user questions. However, many users are expressing concern about this change—36% say they may reduce purchases from brands that use AI in their advertising. Google's competitors are also experimenting with ad models in their AI products.
My take: It's interesting to follow this trend, especially since today's value in AI often comes from subscriptions. There's still no solid proof that an ad-based business model can be compelling in this new context.
| #AI #Marketing #SEO | TechCrunch | 2025/07/01
